SIGNAL RACING // PHOTOGRAPHY & DIGITAL DESIGN
Mixed media campaign for Signal Bicycles and the launch of their new bike; Spectre.
The brief involving documenting the Cape Epic Mountain bike race over eight days while designing elements for social media and releasing these daily as the days racing and narrative evolved. We also shot the bicycle and racing kit with the riders in a studio environment during the week leading up to the race.
We built a cloud based template system where I could edit and upload chosen images from the days racing, these could then be downloaded and posted directly by the team media manager.
