SALOMON HER WAY // BRANDED FILMMAKING & PHOTOGRAPHY

SALOMON HER WAY // FILMMAKING AND PHOTOGRAPHY

Salomon global launched an extremely successful WMN campaign in 2019, focussing on women in the outdoor space and breaking stereotypes around the expectations placed on them. The team at Fell and Company successfully produced the initial campaign and were asked to develop the continuation for 2020. The goal was to bring more women into the Salomon brand universe by showing them there is a place for them to be anything they want to be.

I was privileged to shoot both stills and motion in South Africa, as part of a greater female focussed production team that spanned three global destinations.

The production spanned over three continents and more than nineteen hours time difference, sourcing and relying on teams that needed to reside in the same city as the three characters. A supreme effort by all involved. Her Way is largely a female effort, with nine women contributing to the production. Taking just over a year to produce, the film celebrates three incredible and humble women from completely different cultures and background, these women are brought together through one common trait – their determination to do things their way.

Production : Fell & Company